The Farmer Who Built a Seed Revolution
Ajay Prakash Rao Jadeja is not just a successful farmer — he is a mentor, innovator, and institution builder. A master trainer in natural farming, he has transformed his farm into a vibrant learning centre where farmers, agriculture officials, scientists, and enthusiasts regularly gather to learn sustainable practices.
At the heart of his mission is seed sovereignty. Ajay has established a seed bank dedicated to preserving indigenous (Desi) seeds and conserving traditional crop diversity. Through systematic collection, preservation, and multiplication of native varieties, he empowers farmers to produce and protect their own Desi Bheej, reducing dependency on external inputs and commercial seed suppliers.
With a seed bank, demo plots, and value-added products empowered thousands toward self-reliance
A Farm That Functions as a School
Ajay’s farm operates as a model demonstration centre, showcasing practical, replicable natural farming techniques. Women farmers, especially those seeking to reduce cultivation costs, frequently visit his farm. Many are recommended by Krishi Vigyan Kendras (KVKs), recognizing the impact and authenticity of his work.
Agriculture department officials, scientists, and farmers aspiring to establish seed banks of their own also visit his farm to understand his systems and methodologies.
From Farming to Value Creation
Under the guidance of SSIAST Trust, Ajay strengthened his knowledge not only in cultivation but also in branding and market linkage strategies.
Through Sri Sri Kisanch Manch, he has streamlined market access for farmers. Instead of individual farmers struggling to sell their produce, Ajay consolidates harvests, coordinates with FPOs and buyers, and arranges farm-level pickup — ensuring fair returns and reduced logistical burdens.
His farmer group cultivates over 200 varieties of vegetables, fruits, and grains. Beyond production, he actively promotes value addition. Farmers are trained to process their produce into masalas, powders, and even innovative products such as banana-based chocolates and biscuits.
Empowering Thousands
Ajay Jadeja’s impact extends across more than 12,000 farmers in and around his district. By combining seed preservation, natural farming, yield enhancement, value addition, and market integration, he has created a comprehensive ecosystem that empowers farmers to become self-reliant and profitable.
His farm is not merely a cultivation site — it is a movement toward sustainable agriculture, economic dignity, and community-led resilience.
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Four Times the Yield
In Kheda district, Maharashtra, Ajay has set up a demo plot that stands as a testimony to the power of natural farming. According to his experience, his methods have delivered up to four times the yield compared to conventional farming practices.
A bumper maize harvest of 52 quintals drew the attention of both the Agriculture Ministry and Indian Council of Agricultural Research, who took note of his methodology and results.
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From Farming to Value Creation
Under the guidance of SSIAST Trust, Ajay strengthened his knowledge not only in cultivation but also in branding and market linkage strategies.
Through Sri Sri Kisanch Manch, he has streamlined market access for farmers. Instead of individual farmers struggling to sell their produce, Ajay consolidates harvests, coordinates with FPOs and buyers, and arranges farm-level pickup — ensuring fair returns and reduced logistical burdens.
His farmer group cultivates over 200 varieties of vegetables, fruits, and grains. Beyond production, he actively promotes value addition. Farmers are trained to process their produce into masalas, powders, and even innovative products such as banana-based chocolates and biscuits.
Empowering Thousands
Ajay Jadeja’s impact extends across more than 12,000 farmers in and around his district. By combining seed preservation, natural farming, yield enhancement, value addition, and market integration, he has created a comprehensive ecosystem that empowers farmers to become self-reliant and profitable.
His farm is not merely a cultivation site — it is a movement toward sustainable agriculture, economic dignity, and community-led resilience.
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